Richie Ray & Bobby Cruz are a Puerto Rican musical duo, consisting of Ricardo "Richie" Ray and Roberto "Bobby" Cruz. The duo was formed in 1963 and rose to fame in the mid-1960s. They are one of the most famous interpreters of 'Salsa Brava' music. The duo is well known for helping to establish the popularity of salsa music in the 1970s and 1980s. They are also notable for fusing elements of classical music and rock with traditional Latin music. Among their biggest hits were "Richie's Jala Jala", "Agúzate", "El Sonido Bestial", and "Bomba Camará." They are also famous for their Christmas songs "Seis Chorreao", "Bomba en Navidad", and "Bella es la Navidad". The duo was popular from 1965 to 1974 throughout Latin America and the United States, specially in Caribbean countries. In 1974, following a conversion to Evangelicalism and the inclusion of religious themes into their lyrics, the duo's popularity fell. The group continued releasing albums, and broke up in the early 1990s, however they reunited in 1999, and since then they have been touring and releasing new albums. In November 2006, the Latin Academy of Recording Arts & Sciences (Latin Grammy) gave Richie Ray & Bobby Cruz a Lifetime Achievement Award.